Product work

Evidence before adjectives.

Each case separates the outcome, my role, the product decision, and the evidence boundary. The goal is to make senior product judgment inspectable—not to turn every project into a success story.

01 · GrowthCostco Travel Insurance

02 · AutomationMutual workflow automation

03 · Zero to oneREaCH first-responder dashboard

04 · Platform14-site platform modernization

GrowthRealized outcome

Costco Travel Insurance

Led a six-month partner-grade launch spanning customer journey, insurance rules, membership verification, APIs, compliance, analytics, UAT, and operational readiness.

Zero to oneMVP launchPost-launch scalingConversion optimizationPartner distribution

6 monthspartner-grade launch$23M+first-year sales~$54M2026 forecast

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Enterprise correspondence workflow platform

AutomationRealized outcome

Mutual workflow automation

Mapped high-volume correspondence workflows, improved data and exception handling, and coordinated delivery across more than 50 business teams.

Workflow optimizationEfficiencyCost reductionInternal platformRegulated operations

50+business teams10%platform efficiency5%broader cost reduction

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REaCH firefighter health and incident dashboard

Zero to oneRealized outcome

REaCH first-responder dashboard

Led an 11-person team building a real-time health and incident dashboard, secured funding, and tested the product with frontline users.

Zero to oneHardware + softwareFull stackMulti-hat leadershipField validation

$1.5Mfunding secured11team members22fire stations tested

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API-driven platform modernization architecture

PlatformTarget

14-site platform modernization

Reframed a Drupal-to-Adobe migration as a reusable platform direction with API-owned insurance rules and partner-sized experience tiers.

Platform modernizationMigrationAPI-owned rules14-site scaleCost reduction target

14white-label sites1shared insurance core$1Mannual reduction target

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Decision library

Smaller stories that reveal how I operate.

These are supporting decisions, not inflated case studies. They show prioritization, conflict, trust, operating discipline, and learning.

Bias for actionMembership verification

Protected launch speed while retaining partner controls

Evidence-led prioritizationApple Pay checkout

3% mobile checkout conversion improvement

Governed deliveryOneTrust privacy launch

Reusable consent capability across legal, UX, QA, and analytics

Invent and simplifyJira intake mechanism

Broader workflow improvements reduced refinement time by 25%

OwnershipStakeholder trust recovery

Rebuilt the operating relationship through visible decisions and risk

Operations to productUberEATS scaling

Scaled 1 to 14 stores; area sales rose 15% to $20M annually